A tech enthusiast and writer with over a decade of experience in digital innovation and startup ecosystems.
The platform is rolling out a new feature that enables them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This initiative comes as the platform revealed that it currently hosts in excess of 1 thousand million content made with AI.
This change is in a pilot phase over the next few weeks before a widespread rollout. This shift coincides with a surge in AI content, fueled by recent video-generation tools.
It has been noted that nearly 10% of the most rapidly expanding video streams on another major platform primarily display clips produced artificially. A large amount of this content is deemed “AI slop”, a label for substandard, factory-style content that is typically absurd or bizarre.
Based on user feedback that many people enjoy content created using AI tools, ranging from AI artwork to science explainers, and we want to offer the community the ability to increase or decrease of that, based on their own choices,” stated a spokesperson.
The service shared that there are currently 1.3bn videos on its app tagged as made with AI. In total, over 100 million videos are uploaded to the platform each day, making AI content a limited portion of its complete catalog.
Users will be able to limit or boost the volume of AI content they watch by accessing the content preference option in the application and choosing “AI-generated content”. Further subjects that currently be modified under the setting cover politics, fashion, beauty, and movement.
TikTok’s guidelines mandate content makers to label lifelike AI-generated content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Additionally, the app will henceforth add an AI-generated watermark to content created with its own AI tools, or flagged by an cross-platform project for identifying AI-generated material. This action is intended to help prevent users from seeking to evade the tagging system.
The platform is additionally launching a $2 million awareness program for specialists and organizations to develop educational content about ethical AI use. This initiative will benefit non-profit groups specializing in training coding and technology.
The platform has defended its content review process, during debate over intentions to make redundant hundreds of content moderators in Britain. It is planning to reduce a significant number of roles in its content moderation team in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A company official stated that human moderation would remain essential, but AI can safeguard staff by filtering out the most harmful content prior to it is viewed by people. The platform reported a significant reduction in explicit and harmful content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
It is vital to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
A tech enthusiast and writer with over a decade of experience in digital innovation and startup ecosystems.